CIFF 2023 in Shanghai Ended Perfectly!


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The 52nd China National Exhibition & Conference (Shanghai) concluded perfectly on 5-8 September at Shanghai Hongqiao National Convention and Exhibition Center. This year’s show had a luxurious line-up of over 1,500 exhibitors, among which JE Group appeared at CIFF Shanghai Business Office Space, exploring the future of office with the world’s famous office furniture brands.

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In the golden autumn season, JE Group launched 20+ series of new products, showing a fashionable, comfortable and healthy office chair fashion show for global businessmen. The popularity of the exhibition hall was overwhelming, and businessmen were in constant flow, demonstrating the charm of JE Group’s brand and the attractiveness of its innovative products.

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01 Fashion Showcase, Strength Display

In order to better display JE Group’s cutting-edge products and designs, the pavilion is inspired by the shape of the iconic stage theatre, and is designed with geometric vertical and horizontal elements, with zigzagging and stretching of lines, which makes the space sheltered and versatile, and enhances the visitors’ desire to explore.

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Inspired by this, the pavilion has specially created the International Original Design Pavilion and the Pressure Release Experience Pavilion, which will be used as an artistic visual centre to provide a comfortable and orderly experience space for businessmen and customers, so that they can feel the unique charms of JE Group’s different products in an all-round way.

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02 Interesting Interaction, Full of Creativity
The collection of new products on the site integrates the elements of fashionable trend and culture, and demonstrates the healthy vitality and comfortable diversified working styles. Through the innovative design and unique charm of the products, it successfully attracts the attention of the on-site businessmen and customers, and becomes the focus of attention in this exhibition.

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In the future, JE Group will continue to uphold the core value of “Achievement of Customers” and explore the innovation and possibilities of office furniture design. Insisting on innovation, with leading and forward-looking design and research and development, continuously deepening and perfecting the intelligent manufacturing industry chain, optimising the marketing service support system and quality control, in order to achieve customer satisfaction and value, and to provide customers with more differentiated and commercially valuable office space furniture solutions.

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Thank you for your support!
See you at CIFF Guangzhou next March!

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