Focusing on the National Dual Circulation Strategy, JE Furniture’s Globalization Speeds Up Development

With the acceleration of globalization and the country’s accelerated promotion of the “New development pattern of dual circulation”, the overseas trade of domestic enterprises has ushered in great opportunities and challenges. JE Furniture has always been adhering to the strategic layout of leading and opening up, relying on the relevant policies of the state to promote foreign trade, actively exploring overseas markets, and striving to promote the process of enterprise globalization and internationalization.

Responding to the Trend

Finding breakthroughs in the market

Among the many overseas markets, Southeast Asia, with its favorable geographical location, huge market potential and relatively open and stable policy environment, has attracted global attention. In recent years, the economic growth rate of Southeast Asian countries has been maintained at a high level.

According to Choice data, the GDP growth rate of core Southeast Asian countries such as Indonesia, Thailand and Singapore exceeds the global average. In addition, the economic structure of Southeast Asia is becoming more and more diversified, with different degrees of development in service and manufacturing industries, which provides enterprises with broad market space and investment opportunities.

In order to further deepen its foundation in the Southeast Asian market, JE Furniture will establish closer ties with its Southeast Asian customers, and lay a solid market foundation by strengthening communication and building trust and solid cooperative relationships.

Breaking through across the board

Leveraging Policy Support to Quickly Sink the Market

As the policies in Southeast Asia continue to optimize and open up, the implementation of preferential policies and agreements provides more opportunities and guarantees for enterprises. In addition, Southeast Asia is also actively promoting free trade and regional economic cooperation, such as the ASEAN Free Trade Area (AFTA) and the Regional Comprehensive Economic Partnership Agreement (RCEP), which provide investors with a broader market and more convenient trade channels.

As a leading enterprise in the domestic office furniture industry, JE Furniture will further expand its business scale in the Southeast Asian market and accelerate the advancement of globalization and international operation mode; it will also enhance its international competitiveness by accumulating valuable international experience and resources, and further promote the influence of China’s office furniture brands globally.